"Control"
Credit: Remedy EntertainmentTopline: Epic Games' strategy to sign exclusive distribution deals with developers seems to be paying off, as the company shared with GameDaily.biz that it was the main driving force behind the $680 million in revenue the store hit a year after launch.
Crucial Quote: Sweeney on Epic Games Store exclusives as a strategy against Steam: "Exclusives have been critical in gaining momentum in the presence of a competitor that began 2019 with more than 90% market share. Securing exclusives for Epic means we can significantly assist developers with product funding and invest in marketing and awareness knowing that these efforts bring in new customers to our store, rather than just sending more business to the incumbent."
Key Background: After the massive success of Fortnite, Sweeney and Epic Games began making big bets on everything from esports to social media to challenging far-and-away the biggest and most entrenched digital games store in Steam. And despite the criticism, paying for exclusives seems to be working out. Besides the better revenue split, Epic's minimum guarantee gives smaller developers faith that its product won't completely fail. Still, the store has a long way to go before pulling in the 90 million monthly users Steam boasted as the end of 2018.
Big Number: $1.8 billion. That's the estimated revenue of Fortnite in 2019, according to Nielsen's SuperData.
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